Dylan’s Box Office Round-Up (29/08/13)

Edgar Wright’s mortal instruments can’t take down The Butler. 

Alas, as the heat of summer fades away, so too does the big takings of blockbuster season. The Butler took the number one spot for the second week running, but required only $16.5 million to do so. The film has now made $53 million off a $30m budget in the US alone.

The three newcomers this weekend, The World’s End (which opened in the UK a while ago), You’re Next, and The Mortal Instruments: City of Bones did not make a big impact, with all of them coming in at under $10 million.

The Mortal Instruments will be smarting the most. This $60 million fantasy flick was clearly pushing to be the new Twilight, and making only $24 million worldwide in its first week is not the way to do it. The problem here is saturation. With a busy summer and plenty of other franchise potentials, why spend your hard-earned money to see this one?

Edgar Wright’s The World’s End needed to make money on a $20 million budget, and with such a strong fan base for his previous movies, he will surely make it back over time. However, with only $25 million so far, it may not reach Hot Fuzz’s worldwide total of $80m. Personally, I loved it, but it is a bitterer cup of tea than doing zombie and action staples, and its takings will reflect that.

Finally, new horror movie You’re Next made $7.5 million. Not shocking for the genre, but following a strong trailer and two massive scary hits in The Conjuring and The Purge, some predicted more. I think this is a case of overestimation, and the movie will keep to a steady but perfectly reasonable worldwide total.

UK Box Office Top 10

(Via IMDb)
Rank Title Weekend Gross Weeks
1 Elysium (review) £12.3M £17.9M 1
2 We’re the Millers (review) £8.62M £8.62M 1
3 Planes £6.66M £23.5M 2
4 The Mortal Instruments: City of Bones £6.54M £6.54M 1
5 Grown Ups 2 £3.88M £36.6M 3
6 2 Guns £3.66M £17.2M 2
7 Kick-Ass 2 (review) £3.51M £24.2M 2
8 Monsters University (review) £3.39M £155M 7
9 Despicable Me 2 (review) £3.24M £245M 9
10 The Smurfs 2 £3.12M £56.4M 4

Dylan Spicer

Dylan graduated from Brighton Film School and and went on to complete an MA in Creative Writing at Bath Spa University. He has worked on award-winning short and feature films. He is currently experimenting with Narradu Memories, and his online audio drama giantcannibals.co.uk.

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